Can I Change The Block Color In Active Campaign Template

Can I Change The Block Color In Active Campaign Template

Can I Change The Block Color In Active Campaign TemplateCan I Change The Block Color In Active Campaign Template

To begin constructing an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can activate an automation, consisting of: When a tag is added When a contact signs up for a list When a contact submits a type E-commerce and on-site options (offered in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Notify a staff member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track objectives (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and get rid of tags Add a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” functions – Can I Change The Block Color In Active Campaign Template.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can set off an automation when: The contact sends a type The contact buys A tag is contributed to the contact A customized field is updated with a certain value From there, you can create Conditions, to inspect whether the contact has a certain tag or custom field value.

Can I Change The Block Color In Active Campaign Template

You can also create Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or gotten rid of The contact purchases A date takes place A custom field is updated with a certain worth You do not create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to build my e-mail course exactly how I ‘d like to develop it. Numerous marketers build really easy e-mail sequences for their “email courses.” A contact register, and after that that contact instantly begins getting lessons.

It was easy to develop with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that technique. My email course is manually synced with this countdown timer on my website. You need to register by Friday night, and a brand-new course begins each Monday early morning. When I first attempted this method, I was on MailChimp.

Can I Change The Block Color In Active Campaign Template

Here’s the automation I utilize to invite brand-new students to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (Can I Change The Block Color In Active Campaign Template).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” e-mail to get the students prepared for next week’s course, and motivate them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the exact same e-mail to every individual on my list. I desire to send them the proper email for their level of engagement – Can I Change The Block Color In Active Campaign Template. Can I Change The Block Color In Active Campaign Template. Here’s the automation I use to promote an evergreen webinar: First it verifies that they have not currently bought the product I pitch in the webinar.

Can I Change The Block Color In Active Campaign Template

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get added to an automation promoting a rebroadcast of the webinar. Can I Change The Block Color In Active Campaign Template.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon the length of time they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other e-mails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has actually lead scoring constructed in.

Can I Change The Block Color In Active Campaign Template

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be overwhelming at first, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I do not advise.

Some customers do not have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have actually been hectic. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they’ve already been eliminated from the automation utilizing a separate automation) – Can I Change The Block Color In Active Campaign Template.

Can I Change The Block Color In Active Campaign Template

Can I Change The Block Color In Active Campaign TemplateCan I Change The Block Color In Active Campaign Template

The automation then unsubscribes them. My emails also have a link to a form where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This kind includes a tag that I utilize to filter those contacts out. Can I Change The Block Color In Active Campaign Template. I used to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I only send a basic “do you still want my emails?” confirmation.