What Does “Bounced” Mean In Active Campaign

What Does “Bounced” Mean In Active Campaign

What Does What Does “Bounced” Mean In Active Campaign

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a number of methods you can set off an automation, consisting of: When a tag is included When a contact subscribes to a list When a contact submits a type E-commerce and on-site options (readily available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can start building the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an email Alert a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can avoid to the goal’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Add a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” features – What Does “Bounced” Mean In Active Campaign.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact sends a type The contact makes a purchase A tag is included to the contact A custom-made field is upgraded with a particular worth From there, you can produce Conditions, to inspect whether the contact has a certain tag or custom-made field value.

What Does “Bounced” Mean In Active Campaign

You can also produce Occasions, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Event when: A tag is added or removed The contact makes a purchase A date happens A custom-made field is upgraded with a particular worth You don’t develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to develop my e-mail course precisely how I ‘d like to build it. Lots of marketers construct really easy email sequences for their “email courses.” A contact register, and then that contact right away starts getting lessons.

It was easy to construct with ActiveCampaign, however difficult when I was with MailChimp. I do not do that approach. My email course is manually synced with this countdown timer on my site. You need to sign up by Friday night, and a new course starts each Monday morning. When I initially tried this methodology, I was on MailChimp.

What Does “Bounced” Mean In Active Campaign

Here’s the automation I utilize to invite new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (What Does “Bounced” Mean In Active Campaign).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees all set for next week’s course, and encourage them to share it with friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send the exact same email to everyone on my list. I desire to send them the appropriate email for their level of engagement – What Does “Bounced” Mean In Active Campaign. What Does “Bounced” Mean In Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they have not currently purchased the product I pitch in the webinar.

What Does “Bounced” Mean In Active Campaign

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they immediately struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar. What Does “Bounced” Mean In Active Campaign.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other emails to get to the individuals who really want them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

What Does “Bounced” Mean In Active Campaign

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over once again.

This automation can be frustrating at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has an alternative to erase inactive subscribers, which I don’t advise.

Some subscribers do not have tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed but have actually been hectic. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they’ve already been gotten rid of from the automation using a different automation) – What Does “Bounced” Mean In Active Campaign.

What Does “Bounced” Mean In Active Campaign

What Does What Does “Bounced” Mean In Active Campaign

The automation then unsubscribes them. My emails also have a link to a type where they can enter their email address to let me know that they don’t have tracking allowed. This form includes a tag that I utilize to filter those contacts out. What Does “Bounced” Mean In Active Campaign. I utilized to add this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still want my e-mails?” verification.