Why Are My Active Campaign Conversions Not Reporting

Why Are My Active Campaign Conversions Not Reporting

Why Are My Active Campaign Conversions Not ReportingWhy Are My Active Campaign Conversions Not Reporting

To start developing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of ways you can activate an automation, consisting of: When a tag is added When a contact signs up for a list When a contact sends a form E-commerce and on-site choices (readily available in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can begin constructing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send an email Notify a staff member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and get rid of tags Include a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” functions – Why Are My Active Campaign Conversions Not Reporting.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can trigger an automation when: The contact submits a kind The contact purchases A tag is contributed to the contact A custom-made field is upgraded with a certain value From there, you can develop Conditions, to examine whether the contact has a specific tag or custom-made field worth.

Why Are My Active Campaign Conversions Not Reporting

You can likewise create Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is included or gotten rid of The contact buys A date happens A custom field is upgraded with a certain worth You don’t develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary method I construct my list is through an e-mail course. ActiveCampaign makes it easy for me to build my email course precisely how I ‘d like to develop it. Many online marketers build extremely easy e-mail sequences for their “e-mail courses.” A contact indications up, and after that that contact immediately begins getting lessons.

It was simple to build with ActiveCampaign, however difficult when I was with MailChimp. I do not do that method. My email course is by hand synced with this countdown timer on my site. You need to sign up by Friday night, and a brand-new course starts each Monday morning. When I first attempted this methodology, I was on MailChimp.

Why Are My Active Campaign Conversions Not Reporting

Here’s the automation I utilize to invite new students to my Style Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome e-mail (Why Are My Active Campaign Conversions Not Reporting).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” e-mail to get the students prepared for next week’s course, and encourage them to share it with friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the same e-mail to everyone on my list. I desire to send them the proper e-mail for their level of engagement – Why Are My Active Campaign Conversions Not Reporting. Why Are My Active Campaign Conversions Not Reporting. Here’s the automation I use to promote an evergreen webinar: First it validates that they have not already acquired the item I pitch in the webinar.

Why Are My Active Campaign Conversions Not Reporting

Then it sends a series of emails to get them interested in the webinar, and to motivate them to register. If they register, they right away hit the “Goal” towards the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar. Why Are My Active Campaign Conversions Not Reporting.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon for how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other emails to get to the people who truly want them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.

Why Are My Active Campaign Conversions Not Reporting

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be overwhelming initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has an alternative to erase non-active subscribers, which I do not recommend.

Some customers don’t have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they currently clicked on the verification link in the previous email, they’ve currently been gotten rid of from the automation using a separate automation) – Why Are My Active Campaign Conversions Not Reporting.

Why Are My Active Campaign Conversions Not Reporting

Why Are My Active Campaign Conversions Not ReportingWhy Are My Active Campaign Conversions Not Reporting

The automation then unsubscribes them. My emails also have a link to a form where they can enter their email address to let me understand that they don’t have tracking allowed. This type adds a tag that I use to filter those contacts out. Why Are My Active Campaign Conversions Not Reporting. I used to add this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my emails?” confirmation.